THE ORIGIN OF FIRST CRACK COFFEE
The name First Crack comes from a defining moment in coffee roasting — the stage when green coffee beans expand and release their true character. This “first crack” marks the beginning of transformation, where the bean develops its unique aromas and flavors.
For us, it represents more than just a roasting milestone. It symbolizes beginnings, discovery, and the craft of unlocking the best in every bean.
Founded in 2017, First Crack Coffee was built on this very spirit — to honor the journey from farm to cup, and to celebrate the moment when coffee truly comes alive. From our first roastery to today, our passion has remained the same: to share specialty coffee with the community, crafted with care and integrity.
Vision & Mission
Vision
Harvesting Excellence, Brewing Connections.
Rooted in our commitment to quality and customer-focused service, First Crack Coffee is dedicated to delivering excellence in every aspect.
Mission
Our coffee shops are designed to create a welcoming atmosphere and provide the best possible experience. Our Academy serves as a platform and a guide for coffee enthusiasts, covering the journey from crop to cup within the coffee industry.
By bringing the finest Indonesian coffee to the world, we are dedicated to preserving and sharing Indonesia’s coffee heritage globally, while also ensuring that Indonesian coffee lovers can enjoy the diverse flavors of coffees from around the world.
Coffee Shop
First Crack Coffee is more than just a place to enjoy coffee — it’s where people gather, connect, and share stories over a cup of carefully crafted brews. Designed to be warm and welcoming, each of our coffee shops offers an inviting space that blends comfort with the passion of coffee culture.
Here, every cup is made with beans roasted in-house at our roastery, ensuring freshness and consistency in every sip. From classic espresso-based drinks to signature creations, our baristas are trained to deliver not only great coffee but also a memorable experience.
Whether you’re looking for a cozy corner to work, a space to meet friends, or simply a moment to yourself, First Crack Coffee is your destination to enjoy the richness of coffee in its best form.
Roastery
We proudly roast our own coffee — carefully crafted and supervised by our Master Roaster, from the very first sample to the final batch. Our roasting process is carried out by certified professionals, including SCA Roasters, Q-Graders, and CQI-certified experts, using state-of-the-art Probatone 25 and Probatone 5 machines.
We work exclusively with specialty-grade green beans, ensuring that every roast highlights the unique character of its origin. From sourcing and sorting to roasting, each step is executed with precision and care to maintain the highest quality.
Equipped to handle large-scale production without ever compromising on standards, our roastery delivers consistency, craftsmanship, and passion in every batch — bringing high-grade coffee from Indonesia and beyond to the world.
Our Academy
Established in 2017, First Crack Academy was created as part of our commitment to raising awareness and knowledge about coffee. We believe that education is a key foundation in elevating coffee culture — not only for professionals but also for the wider community. At the Academy, we provide coffee education with international standards, following official modules from the Specialty Coffee Association (SCA) — the world’s largest and most respected coffee association.
Every class is designed to be both practical and comprehensive, covering the journey of coffee from farm to cup. All of our trainers are Authorized SCA Trainers (AST), fully certified to deliver world-class education and training. This ensures that every student, receives knowledge and skills that meet global standards.
The Coffee Diploma System uses curriculum created by the Specialty Coffee Association to improve coffee standarts. It consists of 6 modules with three levels each; Foundation, Intermediate, and Professional.
CATALOG
Download Our Catalog
Principles Class is suitable for anyone
who is new to the coffee industry.
Roastery
Coffee Beans,
Merchandise and
Ready to Drink Coffee
Location
Located in Jakarta, Tangerang and Surabaya, we hope to get
closer to our customers to be able to continue serving the best
taste of Indonesian coffee :
Headquarter First Crack Infinity – Altira Business Park H1-2,
Sunter. North Jakarta